Retention & Loyalty Program Officer (RLPO)

PT LinkNet Tbk
Kota Administrasi Jakarta Selatan, Indonesia
Industri :
Internet
Posisi yang dibuka: 10
Total seluruh posisi: 10
Posted : 23 February 2021 00:00 WIB29 hari
Kategori Posisi : Umum
17Pelamar
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Jenjang : Sarjana/S1
Jurusan : Manajemen
  1. Bachelor degree in marketing/management
  2. At least 1 year in same field, fresh graduate are welcome to apply
  3. Familiar with digital platform
  4. Highly initiative and have good communication skills
  5. Attention to details
  6. Placement : Kuningan, Jakarta Selatan
Level Masuk : Top Level
Tipe Kerja :
Job deskipsi : Job Description:

  1. Develop Customer segmentation strategy which translates to retention campaign execution across platforms that drive demand generation and increase save rate
  2. Develop and execute creative loyalty program to increase Rewards claim rate on application on monthly basis
  3. Prepare marketing campaign initiatives with attractive offers and appealing messages to increase customer stickiness. Campaign initiatives can use digital media (apps, website, email) and conventional channel (Outbound/inbound/strategy partner outlet/on ground events)
  4. Create Post-campaign evaluation & analysis to identify campaign effectiveness, success stories and future improvements for long term strategy
  5. Increase campaign performance through creative testing and performance reviews, and improve user experience on application
  6. Actively search partner for loyalty campaign collaboration to increase awareness and attractive loyalty program

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